The Receipts
Thirteen years, in numbers.
13+
years, from newsroom to creative table
35%
average engagement lift across Assembly Global campaigns
37%
donation lift for The Nature Conservancy
45%
engagement lift on GT’s Agua de Kefir social
1 of 3
hired from 1,500+ applicants for Meta’s Content Engineering team
Gold
Loyalty360 Award, Vivid Seats
A Proud Moment
I teamed up with two incredibly gifted designers to bring this in-house case study video for Vivid Seats to life. With full creative control and a lightning-fast turnaround, we had to move quickly and with intention.
It went from a brainstorming session, to a united push, to a (in my professional opinion) sick final product in under two weeks. I concepted from the brief then wrote the script, while Assistant Art Director Tricia Peters and Director of Design Operations Shiven Malhotra took it from concept to reality in a BIG way.
The results? We helped Vivid Seats nab Gold at the Loyalty360 Awards that year, and I helped myself to talking about it at work for the next month.
After 13 years in the biz of persuasive conversation, (30 if you count talking to my parents and teachers) it’s less of a skill and more of a reflex by now.
- Character limits and platform best practices are now part of my DNA.
- I become fluent in any brand’s language and expertly translate their message to the masses.
- I dig the challenge of turning complex ideas into something that just clicks (and gets clicks).
- SEO and I are old friends; in fact, it always puts me (my words) first.
- Clever slogans and catchy jingles? They live in my head rent-free.
- I’m always ready to drop a one-liner that’ll stick, make you think, and motivate action—though in my personal life, I only think of them once it’s too late.
What I Actually Do
Email Marketing
I write emails that I wouldn’t automatically delete from my own inbox. Does it meet a need, raise a concern, or at the very least, is it funny? No unsubscribes here.
Social Media
I aim to write posts and ads that feel like an update from a friend or a must-know news brief…something you actually want to see in your feed. Make it feel native, or bust.
Landing Pages & UX Copy
I work closely with UX designers to conceptualize landing pages that make users feel like they’re exactly where they’re meant to be. None of those recipe-like pages where you’re scrolling for ten minutes to find the ingredients, you know?
Articles & Blogs
I write blogs that are SEO-informed, but not lazily shoving in search terms. I ask myself: is this building trust and giving readers something real? Or is this shoving a sales pitch down someone’s throat? I’d rather throw my computer into the Hudson than write anything close to the second one.
Video Scripts
I start with the brief and look for the idea hiding in it. Concept first, script second, then I pick the voice that carries it, because the right voice can make a good line unforgettable and the wrong one can sink it. That matters even more when there’s nothing to look at: on radio and streaming audio, the words and the voice are the whole show.
Digital, Native, and Out of Home
A billboard gets about five seconds and a stranger’s attention. A banner gets less. A native ad gets one thumb-scroll to prove it isn’t an ad. Different canvases, same rule: one idea, a handful of words, nowhere to hide. I write the line that earns the glance, whether it’s forty feet tall, sitting in a feed, or squeezed into a 300×250 box
Branding & Brand Voice
Every brand has a voice. Most just haven’t heard it yet. I find it, tune it, and keep it sounding like itself everywhere. I’ve built a brand from the ground up (logo, website, messaging) and helped realign Dior’s global newsletter voice.
Nonprofit & Cause Marketing
Causes don’t need louder. They need clearer. I’ve written for Save the Children, CARE, and The Nature Conservancy, including a campaign that lifted donations 37%.
“Maggie is a creative powerhouse with an exceptional combination of conceptual thinking and strong copywriting craft. She excels in collaborative jams as much as independent, deep-dive work, with a natural ability to connect the dots and find smart solutions to challenging briefs. She brings a human-centered lens to every project, translating audience insights into compelling performance creative that actually resonates.”
— Upahar Rana, former supervisor and Creative Director @ Assembly Global
The People Have Spoken
I could tell you I’m good with words and fun to work with. However, that feels a little like buying a “World’s Best Copywriter” mug for yourself. So instead, I asked a few people who have actually had to read my stuff, work alongside me, hire me, give me feedback, and partake in an out-of-body experience brainstorm session with me (I am going to brag about this one). Here’s what they had to say.
Big Picture, Sharp Words
“Maggie is one of those rare copywriters who is as strategic as she is imaginative. She leads with the big picture, then finds the words that make you stop and think. She’s incredibly quick, thrives under pressure, and can turn around great work without sacrificing the thinking behind it. Just as importantly she’s an absolute pleasure to work with, highly collaborative, and always a great person to have in the room.”
– Shiven Malhotra, Associate Project Manager @ PepsiCo, Former Coworker
Thoughts That Stick
“Maggie has this incredible talent for writing pieces that aren’t only brilliant and intriguing, but totally catch you off guard and make you really stop and think. Her prose has this effortless, clever spark to it, blending deep curiosity with a refreshing perspective that keeps you completely hooked from start to finish. She is genuinely one of those rare, gifted writers who can take any simple idea and spin it into something bold, memorable, and full of heart.”
– Carrie Black, Warren County Clerk, Former Client
A Fresh Perspective
“Maggie was a joy to work with on our creative team, bringing far more to the table than her creative writing alone. She was an excellent collaborator and brainstorm partner, always pushing our thinking further. Her fresh, unique perspective consistently strengthened the creative strategy on every project we worked on together.”
– Tricia Peters, Art Director @ Data Axle, Former Coworker/Assistant Art Director
From Idea to Identity
“Maggie took the time to understand what I was trying to create and turned it into a brand that actually feels like us. She developed our logo, branding, website, and messaging from the ground up, and somehow managed to make the whole thing feel professional without making it feel like every other company out there. She didn’t just make us a website. She helped us figure out how we wanted people to see our business, and then us as humans.”
– Tyler Kline, CEO @ The Tree Masters, Former Client
