I’ve dipped my pen in every ink pot. 🖊️📜
From blogs that build a brand to social media posts that demand your attention, I’ve learned how to make my words effective across platforms. I shine in roles that require versatility and consider myself a Jill of All Trades (mastery still pending). My start as a journalist equipped me with an inquisitive approach to writing, making research a foundational part of my creative process.
Working as a Marketing and PR Director gave me the inside scoop on how people really consume information—and how to deliver it in a way that makes them stop scrolling and pay attention. Copywriting has allowed me to bring together all these skills into the work I love most: storytelling.
No matter what I’m writing, I do it with authenticity, creativity, and immense passion. I love learning while I work, which means putting myself in the reader’s shoes and approaching every topic like a blank slate. No avenue goes unexplored, no idea is dismissed, and the final product is always something I believe in.
Explore my work below—short-form, long-form, and everything in between.
Peep what you’ll find:
- Blog Posts and Essays
- CTV Commercials and Brand Sizzle Reels
- Social Campaign Example: GT’s Living Foods
- Email Marketing Example: Christian Dior
- Digital Display Story: Action Against Hunger
- Social Video and Post Copy Examples via Meta
- Static Display Ads
Blog Posts for B2B, B2C, and Personal:
As a freelance copywriter, I’ve learned to adjust my voice for any subject matter, from B2B to B2C, while keeping SEO in focus. What once seemed like a challenge is now a rewarding part of the process, thanks to tools like SEMrush, Ahrefs, and Google Analytics that help ensure both discoverability and readability. Plus, my ability to research and uncover relevant, timely topics allows me to create content that resonates with the audience. It’s a little like solving a crossword—almost as satisfying as cracking the latest puzzle on the New York Times Games app… almost.
Further Reading
- Elephant Journal- What Happens When We Cannot Run Away
- Thought Catalog- What We Owe to Ourselves
- Tzu Chi Foundation Young Leaders Blog
- Celebrate Earth Day with SlipIns
- Shleppers’ Safety Tips for Moving to a New City
My Words 🤝These Commercials
I’ve had the privilege of working with some of the most talented people on the planet. Creative collaboration has taught me so much, and I’m endlessly grateful to my colleagues. Every script and ad copy here was penned by me—but trust me, I’ve kept my hands far away from the design (you can probably tell from this website). *Shoutout to the brilliant designers and animators credited in the links.*
Role: Copywriter/Creative Concept
*Disclaimer: All rights of creative are reserved between Assembly Agency and BFAS.
Role: Copywriter/Creative Concept
*Disclaimer: All rights of creative are reserved between Assembly Agency and The Nature Conservancy.
Role: Copywriter/Creative Concept
*Disclaimer: All rights of creative are reserved between Assembly Agency and The Nature Conservancy
Role: Copywriter/Creative Concept
*Disclaimer: All rights of creative are reserved between Assembly Agency and The Nature Conservancy.
Role: Copywriter/Creative Concept
*Disclaimer: All rights of creative are reserved between Assembly Agency and GT’s Living Foods.
Role: Copywriter/Creative Concept
*Disclaimer: All rights of creative are reserved between Assembly Agency and The Nature Conservancy
GT’s Living Foods Social Campaign
GT’s Living Foods’ philosophy—that food is functional medicine and Mother Nature is our greatest healer—guides everything they do, from product innovation to marketing. Our team built on this foundation to develop their new campaign. We worked closely with the company’s owner to make sure we were always on the same page, having breakthrough collaborative sessions regularly.
As lead copywriter for an extensive campaign promoting SYNERGY Kombucha, I reintroduced its benefits to existing customers while attracting new audiences. From concept to execution, I wrote video scripts, developed ad copy, and helped define the brand’s voice across paid ads, organic social reels, and Out-of-Home placements. The campaign unified messaging that celebrated GT’s mission and product benefits, blending storytelling with strategy to resonate with health-conscious audiences and newcomers alike.
Email Marketing: Christian Dior
I had the incredible opportunity to work with the luxury fashion powerhouse, Christian Dior, as an email marketing copywriter. Our agency was brought in to collaborate with their internal team, crafting weekly newsletter content that stayed true to the brand while offering a fresh perspective. I delved deep into the world of Dior, learning the ins and outs of the iconic fashion house, and even had the chance to visit their New York offices for a conference on their latest marketing initiatives. I worked closely with their Paris team to ensure content was seamlessly translated and that the messaging remained consistent across all markets. This experience not only expanded my understanding of luxury branding but also sharpened my ability to adapt content for a global audience.
Digital Display Copy: Action Against Hunger for The New York Times
For Action Against Hunger’s display ads in The New York Times, we were tasked with creating an emotional, powerful campaign that highlighted the critical work of their clinics. We focused on the powerful story of Marianne, whose life was saved by the AAH services and clinic providers. The challenge was to condense her years-long journey into a few frames, ensuring the narrative felt authentic and native to the New York Times’ platform. Collaborating closely with our Design Ops Manager, I crafted compelling on-image copy that not only told Marianne’s story but also amplified the urgent need for support. The result was a powerful, memorable ad campaign that deeply connected with readers.
Social Media Video & Post Copy:
I was often tasked with briefs that required both social video scripts and post copy, tailored to the specific best practices of each channel. Whether crafting engaging organic content or strategically-driven paid social posts, I ensured each piece resonated with the audience while staying true to the brand’s voice. My work spanned across a variety of platforms, delivering creative, effective messaging that sparked engagement and drove results. *Click photos to view ads on Meta*
Display Ad Concept & Copy:
I teamed up with designers to bring our display ad concepts to life, mixing creative perspective with strategic messaging. We made sure the ads didn’t just look cool, but also made people want to know more. With a blend of eye-catching visuals and punchy copy, we crafted ads that made a statement without saying too much. It was always a fun process bringing multiple visions together into one cohesive deliverable, resulting in ads that definitely didn’t blend in.
MJM 